Makoto Morisada

Faculty
Faculty of Economics
Department of Economics
Graduate School of Science for Creative Emergence
Division of Science for Creative Emergence
PositionAssociate Professor
Last Updated :2022/08/10

Researcher Profile and Settings

Education

  •   2017 04  - 2020 03 , Osaka University
  •   2015 04  - 2017 03 , Osaka University
  •   2011 04  - 2015 03 , Ehime University, Faculty of Law and Letters

Degree

  • 博士(経済学), 大阪大学

Association Memberships

  • 日本マーケティングサイエンス学会

Academic & Professional Experience

  •   2020 04 ,  - 現在, 香川大学経済学部

Research Activities

Research Areas

  • Humanities & social sciences / Commerce

Research Interests

    マーケティング

Published Papers

  • Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors, Wirawan Dony Dahana, Yukihiro Miwa, Chris Baumann, Makoto Morisada, Journal of Strategic Marketing,   2020 , [Refereed]
  • Linking lifestyle to customer lifetime value: An exploratory study in an online fashion retail market, Wirawan Dony Dahana, Yukihiro Miwa, Makoto Morisada, JOURNAL OF BUSINESS RESEARCH, 99,   2019 06 , [Refereed]
  • Identifying valuable customer segments in online fashion markets: An implication for customer tier programs, Makoto Morisada, Yukihiro Miwa, Wirawan Dony Dahana, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 33,   2019 01 , [Refereed]
  • Behavioral Impacts of Promotion-induced Cross-buying: The Moderating Roles of Age and Gender, Makoto Morisada, Yukihiro Miwa, Wirawan Dony Dahana, Journal of Business Diversity, 18,   2018 09 , [Refereed]
  • Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls, Wirawan Dony Dahana, Makoto Morisada, Yukihiro Miwa, JOURNAL OF MARKETING CHANNELS, 25, (1-2) 47 - 72,   2018 04 , [Refereed]
  • Dynamic Impact of Unprofitable Cross-buying on Purchase Incidence and Purchase Amount, Makoto Morisada, Yukihiro Miwa, Wirawan Dony Dahana, Journal of Management Research, 10,   2018 , [Refereed]
  • Online Shopping Malls: Behavioral Impacts of Short-and Long-Term Store Loyalty, Yukihiro Miwa, Makoto Morisada, Wirawan Dony Dahana, International Business Research, 11,   2018 , [Refereed]
  • Investigating the Impacts of Individual Traits and Product Characteristics on Customer Evaluation of Sweepstakes, Yukihiro Miwa, Makoto Morisada, Wirawan Dony Dahana, International Journal of Marketing Studies, 9,   2017 , [Refereed]

Research Grants & Projects

  • サブスクリプションサービスにおける顧客の獲得と維持


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