A Study on Capability in New Business Development of Small and Medium Construction, Ohsugi Kotoyo, Journal of Japan Management Diagnosis Association, 11, 148-154 - 154, 2011 01 , [Refereed]
In term of diversification theory I have analyzed and estimated the strategy small and medium Construction developing new business for the purpose of existence. From the term of “Resources Based View”I analyze and estimate the strategy in this paper. If I regard the strategy in these companies as business innovation, general organization is “the capability” for business innovation. I will consider what “the capability” is for medium-sized and small construction developing new business and what the meaning is to improve it.
On the Relationship between Diversification Index and Management Index in Diversification Strategy of Small and Medium Construction, Ohsugi Kotoyo, Journal of Japan Management Diagnosis Association, 09, 152-157 - 157, 2009 11 , [Refereed]
By studying multilateralization as growing strategy from not big business but small like multilateralization for existence, we can know how a consideration for diversification strategy occurs in small business for existence and what mechanism .Considering the critical mind ,we try to find the factor affecting the degree of multilateralization for existence in terms of environment inside company.