Researchers Database

CHO Myungrae

  • Faculty of Economics
  • Department of Economics
  • Graduate School of Science for Creative Emergence
  • Division of Science for Creative Emergence
  • Professor
Last Updated :2025/04/24

Researcher Information

J-Global ID

Research Interests

  • 小売企業の国際化   サービス企業の国際化   中小商業   

Research Areas

  • Humanities & social sciences / Commerce

Academic & Professional Experience

  • 2016 - 2017  University of Stirling, 客員研究員

Education

  • 2005/04 - 2010/03  University of Marketing and Distribution Sciences

Conference Activities & Talks

  • Retail skills of small indenpendent bookstores that support local culture and economy
    Koichiro Watanabe; Myungrae Cho
    International forum on Distribution Convergence(IFDC2023)  2023/01
  • 中小小売業における小売技能概念の検討
    渡邉孝一郎; 趙命来
    日本商業学会九州部会  2021/03
  • 小売国際化研究の理論と現実のギャップ-中国の現状を通じて−
    王 碩; 趙命来
    中四国商経学会大61回大会  2020/12
  • “Retail skill” as a competitive advantage for small-sized retailers  [Not invited]
    Myungrae Cho; Koichiro Watanabe
    3th International Conference on China-Japan-Korea FTA law Form Proceedings, Shandong University of Political Science and Law  2019/12
  • A search for sustainable competitive advantage factors in a hyper-competition scenario  [Not invited]
    Cho Myungrae; Watanabe Koichiro
    2019 International Conference on Business and Economics, in Korea  2019/07
  • The mechanism of new retail format creation in the Japanese eyeglasses industry: the case of JINS inc.  [Not invited]
    Myungrae Cho; Masao Mukoyama
    13Th International conference of KODISA  2017/12
  • Analytical Framework of Reverse Internationalization in Retailing
    Myungrae Cho; Masao Mukoyama
    The 12th SARD Workshop, Kasetsart University,  2014/11
  • 医療サービスにおける患者のサービス・デリバリー・システムへの参加度促進要因
    趙命来
    日本商業学会関西部会  2012/11
  • サービス企業の国際化-KUMON-
    趙命来; 向山雅夫
    日本商業学会関西部会  2008/06

MISC

  • 街と調和した独立系書店 –韓国ソウルの「Thanks Books」の挑戦–
    趙命来; 渡邉孝一郎  The Institute of Economic Research Working Paper Series  No. 264-  2025/03
  • Technology versus Skill as a Competitive Advantage in Retail −A Case Study of Eyewear Retailers−
    Myungrae Cho, Koichiro Watanabe, Masao Mukoyama  The Kagawa University Economic Review  96-  (3)  2023/12  [Refereed]
  • カルフールの中国市場撤退の事例分析 −商業ネットワーク仮説の提起及び今後の研究課題−
    趙命来; 崔 相鐵; 蒋辛未  The Institute of Economic Research Working Paper Series,  No.258,-  2023/03
  • Retail skills as the craftsmanship of liquor retail SMEs
    Myungrae Cho; Koichiro Watanabe  Advances in Physical, Social & Occupational Ergonomics (Springer), Proceedings of AHFE 2021  2021/07  [Refereed]
  • The gap between theory an reality in retail internationalization research in China: An analytical perspective and future research directions
    Myungrae Cho・Shuo Wang  Advances in Human Factors, Business Management and Leadership (Springer), Proceedings of AHFE 2021  2021/07  [Refereed]
  • Retail functions and skills of venture merchants-A case study of Lunuganga-
    Myungrae Cho  Journal of Distribution Science  19-  (3)  2021/03  [Refereed]
  • Global service innovation: A case study of Ajisen Ramen
    Myungrae Cho  Journal of Asian finance, Economics and Business  8-  (3)  2021/03  [Refereed]
  • “Retail skill” as a competitive advantage for small-sized retailers
    Myungrae Cho; Koichiro Watanabe  3th International Conference on China-Japan-Korea FTA law Form Proceedings, Shandong University of Political Science and Law  2019/12  [Refereed]
  • A search for sustainable competitive advantage factors in a hyper-competition scenario
    Myungrae Cho; Koichiro Watanabe  2019 International Conference on Business and Economics (ICBE2019) Proceeding  2019/07  [Refereed]
  • 新興国発コングロマリット企業型小売国際化の分析視点
    趙命来; 崔相鐵; 柳到亨  The Institute of Economic Research Working Paper Series, Kagawa University  NO.190-  (225)  1枚,1  -10  2019/03
  • Analytical Framework for Promoting Customer Participation in Benefit Delay Type Services
    Myungrae Cho  The Journals of Economics, Marketing & Management  6-  (1)  9-16  2018/03  [Refereed]
  • Myung-Rae Cho; Masao Mukoyama  Journal of Distribution Science  16-  (2)  5  -18  2018/02  [Refereed]
  • Conceptual Framework of Reverse Retail International: From the Perspective of Retail Innovation and Retail Format
    Myungrae Cho; Masao Mukoyama  Journal of Distribution Science  14-  (11)  5-17  2016/11  [Refereed]
  • Analytical Framework of Reverse Internationalization in Retailing
    Cho Myungrae; Mukoyama Masao  The 12th SARD Workshop Proceedings  2014/11  [Refereed]
  • ケース・中国における味千ラーメンのビジネスモデル再構築
    趙命来  The Institute of Economic Research Working Paper Series, Kagawa University  NO.189-  2014/04
  • ケース・公文教育研究会-アジア・オセアニア公文の顧客価値実現のプロセス-
    趙命来  The Institute of Economic Research Working Paper Series, Kagawa University  No.190-  2014/03
  • サービス企業の国際化プロセス-ヤマハ音楽教室のケース
    趙命来  香川大学経済論叢  第83巻-  (第4号)  243-272頁  2011/03
  • 韓国における私教育市場の実態分析-学習紙市場を中心に-
    趙命来  香川大学経済論叢  第83巻-  (第3号)  105-128頁  2010/12
  • サービス業の国際化研究の現状と課題
    趙命来  流通科学大学論集  21-  (2)  2009
  • KUMON
    趙命来; 向山雅夫  日本企業のグローバル・マーケティング  2009
  • サービス業の国際化研究とサービスの特性
    趙命来  マーケティング・ジャーナル  29-  (2)  148-156  2009  [Refereed]
  • 高度成長期における総合スーパーのNB戦略
    趙命来  流通科学大学論集  20-  (2)  2008

Awards & Honors

  • 2019/07 Korea Distribution Science Association Best paper award
     A search for Sustainable Competitive Advantage Factors in a Hyper-Competition Scenario 
    受賞者: Myungrae Cho;Koichiro Watanabe

Research Grants & Projects

  • 小売技能に基づく競争優位獲得とその移転可能性分析ー中小小売商業研究の新視角探 求ー
    Date (from‐to) : 2020 -2023
  • アジアのコングロマリット型小売企業の国際化戦略に関する理論的・実証的研究
    Date (from‐to) : 2018 -2020
  • 国際化におけるリバースイノベーション・サイクル探求–小売とサービスの比較研究−
    Date (from‐to) : 2015 -2018
  • 流通システム変動メカニズムに関する包括的研究
    Date (from‐to) : 2015 -2018
  • The reverse internationalization of new born local retailers-from a view point of competitive interaction-
    Japan Society for the Promotion of Science:Grants-in-Aid for Scientific Research
    Date (from‐to) : 2011/04 -2014/03 
    Author : MUKOYAMA MASAO; CHOI Sang-chul; BAEK Jung-yim; CHO Myung-rae
     
    The main players of retail internationalization have ever been the excellent retailers in advanced county. However the retailers that were born in a country besides advanced country begin to internationalize. This research focuses on this new phenomenon and makes clear why it is possible. As a result of the research, it became clear as the followings. (1)A new international phenomenon, called reverse internationalization, is progressing in the developing country.(2)The retailers that internationalize reversely are not necessary to be born in developing country, but we can identify the reverse international behavior of retailers that were born in a country which has been eroded by foreign international retailers. (3)As a result of competitive interaction between advanced international retailers and new born local retailers, reverse internationalization occurs through the latter's competitive advantages.


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